You don’t need us to tell you the importance of having a solid brand image and beautiful photos to back it up. In today’s world of always-changing visual marketing, the need for cohesive photos that reflect who you are is never-ending. But don’t worry; we’ve got you covered! A custom-tailored branding photography session can show off your personality and values and be crucial to attracting your ideal clients.
However, we get it. Many business owners are busy doing their best – running a business! Scheduling your branding session is a big step. But once you’ve done that, you have some additional decision-making to do! Choosing outfits for branding photos can pose quite a challenge. Don’t worry! We’re here to help with some tips to help you choose the perfect outfits for your branding photography session.
Consider Your Brand Identity
When choosing your outfits, you should first and foremost consider your brand identity. Your clothing should reflect the values and style of your brand. For example, if your brand is elegant and sophisticated, you may want to wear a tailored suit or a dress in a neutral color palette. On the other hand, if your brand is more casual and relaxed, you may want to opt for a more casual look, such as jeans and a t-shirt.
Think About Your Target Audience
Another crucial consideration when looking for outfits for branding photos is your target audience. Who are your ideal clients, and what do they like? What makes them feel comfortable and understood? What appeals to them? You want your clothing to be attractive to them, so you must consider their preferences when selecting your outfits. Maybe you generally wear workout clothes and hoodies, but your ideal client prefers someone in a more put-together style. You’ll want to show yourself in a way that makes your client feel comfortable and assured that you are professional and can handle the job.
Choose Colors that Match Your Brand
Neutral colors like black, white, gray, and beige are always great choices for branding photos. These colors are timeless and versatile, and they’re less likely to clash with the background of your photos. However, we think they also need a little help with some accent colors – specifically your brand colors! Don’t be afraid to add a pop of yellow or teal or pink or whatever your brand showcases. Additionally, you’ll want to talk with your photographer about selecting locations and props that coordinate with your brand colors.
Opt for Solid Colors
Solid colors are also usually a good choice for branding photos. While fun, patterns and prints can be distracting and take the focus away from you and your brand. Solid colors also tend to look more polished and professional, making them a good choice for a branding photography session. However, a well-placed stripe or plaid alongside other solid colors can look great; just choose patterns sparingly.
Dress For Success
When choosing outfits for branding photos, it’s important to know what looks great on you. Clothes that flatter your figure will help you feel comfortable and confident. If you’re not sure what to wear, consider seeking the advice of a professional stylist or your photographer. They can help you select the perfect outfits for you. Also, heading to Google or Pinterest for inspiration can be helpful if you use them sparingly.
Consider the Location
The location of your branding photography session will also impact your outfit choice. If you’re shooting outside, consider the weather and choose appropriate clothing for the conditions. If you’re shooting indoors, consider the background and choose clothing that complements the environment. Alternatively, you may also decide to choose a location based on what you’d like to wear. Either way, they should complement one another.
Finally, bringing a few different outfits to your branding photography session is a good idea. We recommend at least 3 different outfits. This way, you can try different looks, see what works best, and have many options for social media, your website, etc. It’s also helpful to have a backup outfit in case of any accidents or spills. You never know what could happen!
Selecting outfits for branding photos can seem challenging, but it’s integral to creating a strong brand image. And it’s not as difficult as you may think – we promise! By thinking about your brand identity, target audience, and location, you’ll be well on your way to selecting the perfect outfits for your branding photos.
If you’re ready to take the plunge and work with us to create beautiful images for your brand, contact us, and let’s get started! We can’t wait!